Roger Larocque

Dave Ortendahl

Jun 7, 2026

Google

Roger L. was great. He listened, understood and was patient with me through the process of exploration to selection. A++ highly recommend working with Roger,

Felipe Uribe Restrepo

May 15, 2026

Google

I recently purchased a vehicle from Lia Toyota of Wilbraham, and the experience was exceptional. Roger took fantastic care of us throughout the entire process, demonstrating deep product knowledge and outstanding professionalism. Toyota vehicles are renowned for their quality, but the level of support provided by Roger and the rest of the Wilbraham team truly sets this dealership apart. They made us feel valued, answered every question with expertise, and ensured a smooth, stress-free transaction. I highly recommend Lia Toyota of Wilbraham and commend Roger for his exemplary customer service.

Carlos Santiago

Apr 20, 2026

Google

Great place and people to buy a car. Met Rodger a salesman who treated my wife and I with respect and courtesy we purchased our car and love it. Will definitely recommend my friends and family to go there. All around the people there are very friendly.

Alana

Mar 2, 2026

Google

A very pleasant experience overall. My salesperson Roger was excellent and went above and beyond. I love my new Toyota Camry.

i m

Jan 22, 2026

Google

I usually do not write reviews, but this experience stands out. Everyone at Lia Toyota of Wilbraham was great! Especially, Roger Larocque who was excellent in communication, supportive and very knowledgeable. Roger made everything easy and transparent with our purchasing of the new Toyota Grand Highlander. Definitely will recommend friends and family

Kevin Green

Jan 22, 2026

Google

We have purchased 3 Highlanders from Lia. They are a great dealership and Roger Laroque is a great salesperson. He found the car I wanted and had it brought to Lia from another dealership. We arrived at a price that was fair to both parties and he kept me informed during the process. Buying a car is always a stressful process but Roger earned my trust and I highly recommend him and lia.

Allan Ruell

Oct 28, 2025

Google

I had a truly great truck buying experience at Lia, all thanks to Roger and the team. They made the process easy and enjoyable. I'm glad I chose them for my purchase and will absolutely return for my next vehicle. Highly recommend

JEP

Oct 21, 2025

Edmunds

Roger Larocque Was the salesman who listened and responded appropriately. Nothing to fear, resent, or avoid. All good

JEP

Oct 21, 2025

Edmunds

No stalling, no coercion Roger Larocque Was the salesman who listened and responded appropriately. Nothing to fear, resent, or avoid. All good

Gretchen Toutant

Sep 26, 2025

Google

Roger Laroque, salesman of Lia Toyota in Wilbraham was very helpful, knowledgeable, and always courteous.